John Mickelson Law Corporation is a law firm for personal injury cases based in bustling Yaletown, Vancouver. John and his team have a combined experience of 55 years and are in business since 1984.
They were in need of a major site overhaul and a complete redesign of their current branding.
I redesigned their branding while keeping some of the main features consistent to allow good brand recognition by their current clients. A custom illustration of the lady of justice in combination with an elegant serif word mark builds their new logo. The customized word mark is classic, yet contemporary and reflects the expertise and experience of the company.
The new look of the website is different to those of the standard, traditional looking law firms out there, as we aimed for a colourful site that was inviting to clients of all ages. One of the key components were improved SEO capabilities as well as clear navigation and calls to action.